Searle Street Post handled the post production on JWT Cape Town’s Smirnoff The People’s Stadium commercial, directed by Velocity Films’ Keith Rose. The ad came second at January’s Creative Circle Ad of the Month awards.
“What an exhilarating experience to do the VFX supervision on this mammoth commercial for Smirnoff,” says Searle Street Post’s creative director Heino Henning. “Can you believe that we only used 300 extras to shoot all the crowd plates? These plates were cleverly manipulated and composited to completely fill Cape Town’s Green Point Stadium.”
Another clever bit of trickery that you probably never would have guessed: the cityscapes in the background of most of the shots are all composites, built up from CGI photo plates.
“Congratulations to the extremely creative and talented team who made this commercial possible in record time: Udesh Chetty, Theuns Van Rensburg, Graeme Armstrong, Naomi Anderlini, Heiko Von Fintel and Charmaine Greyling,” says Heino. “It’s always an honour and pleasure to be working with Velocity Films’ Keith Rose and JWT Cape Town. Thanks for a great job guys!”
Jimmy in Pienk is an Afrikaans romantic comedy from Hanneke Schutte, winner of this year’s Jameson First Shot Competition. It won the coveted Best Feature Film award at the Beloit International Film Festival outside Chicago, called the “next big thing” by Moviemaker Magazine.
Louw Venter stars as Jimmy Bester, a rugged mielie farmer who lives out his creative impulses by shearing sheep on neighbouring farms. When Jimmy’s father suddenly dies in a freak accident, he is confronted by two menacing (and comedic) loan sharks who come to collect what his father owes. For the first time in his life, Jimmy gathers the courage to leave his home and travel to Cape Town to seek help from his uncle in mastering the art of hairdressing and becoming a metro-sexual man.
Searle Street Post’s David Grant graded Jimmy in Pienk; Charmaine Greyling handled the online and VFX; and Armien Baradien‘s team in CAR handled all the copying and DCP.
Ian Gabriel’s “child-gang thriller” Four Corners is nominated for an International Press Academy Award for Best International Film. We also love that King James’s Alistair King has nominated the film as ‘The Most Beautiful Object in South Africa’ at Design Indaba.
Searle Street Post’s David Grant handled the grade, Charmaine Greyling did the online and digital intermediate, Ancois Human was the post-producer, and Armien Baradien and our CAR team oversaw the digital cinema deliverables and copies.
Four Corners was South Africa’s official submission for the Foreign Film category at The Oscars. It’s in local cinemas on 28 March 2014.